You would be familiar with the idiom of “a picture is worth a thousand words”. This becomes more evident as you see customers being wooed by the picture of the product on a catalog for an ecommerce company.
An attractive and clear picture on an ecommerce catalog can really be of help in making a sale for the company. Quality of the picture is also of great importance here.
Customers, normally before making the purchase would like to have a look at the product picture from all angles. Though a challenging aspect, product images can be used to help the customers explore the products, exactly the same way when they visit a physical shop.
The lighting, background, camera angle, tone and aura of the image all add to enhance the product photo. Ecommerce companies have thousands of products listed and all of them would need to be retouched or edited to give them this edge that is required. It is a tedious and time-consuming job requiring specialized skills.
Now, some companies may choose to do it in house. However, apart from the time they spend on it which they could otherwise have used to focus on their core responsibilities, it is also very costly, especially for those ecommerce companies that are based in the western countries.
Keeping this in mind and realizing the importance of a quality product image to woo the customers and the time and work that it requires, many ecommerce companies have decided to outsource this to an Outsourcing company, which has the required skills in photo editing.
An attractive clear photo helps to influence the customer’s purchase decision. It also adds credibility for your business. It is also seen that a major part of the customers visiting an ecommerce site make a purchase purely based on the product photo on the site.
However, finding the apt outsourcing partner is not that easy. Let’s take a look at some factors that you would need to consider before outsourcing this service.
Do proper research and consider your requirements before outsourcing the service to a suitable image editing service provider. You can ask for referrals or look at portfolios before confirming. At the same time, there are other factors to consider.
Considering these factors will ensure that the service provider is proficient in doing the job and will help to drive more customers to your ecommerce site by assisting you with all the back-office support required to edit and retouch product photos and make them look great.