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Tips on managing product catalogs for your Ecommerce Business

Published: Dec 14th, 2017

Tips on managing product catalogs for your Ecommerce Business

Ecommerce businesses, know the significance of managing the product catalogs. But, not many companies that take it as seriously as they obviously should. There have been instances of incorrect categorization or other issues of managing product catalogue due to which a customer returned back the product, leading to loss of profit.

One of the major things to consider is that you would need time to ensure that the product catalogue is up to date and completely optimized. It could be time-consuming and daunting, but still the success of your business relies to a great extent still on clear, accurate and crisp data being presented to the customers.

Here, let us take a look at some tips on how to manage product catalogs for ecommerce businesses:

  • Clarify with distributors and manufacturers that all the product details match with your inventory: Each product has certain identifiers associated with it such as the ASIN, UPC, part number etc., and it is imperative that you collect the correct details related to the product from the distributor and the manufacturer and it should match with your inventory. This helps to cut back on the duplicate listings and unnecessary returns, while also keeping your business in good books of large marketplaces such as amazon or eBay. A reliable online catalogue management service provider will ensure that the UPC and ASIN codes for your product are precise and up to date.

  • Ensure that product data in the catalogue is accurate by comparing with the listings to actual product: It is not just the product identifiers that need to be accurate, but other details as well need to be precise, valid and relevant. Make sure that a customer gets all the relevant details about the product, properly formatted, thus leaving them happier. This helps to not only enhance customer experience but also helps to build brand reputation. The product title and description should also be unique and interesting, different from your competitor, so that it can draw more customers. Title should describe not only the function or features of the product, but should also appeal to target market.

  • Make user experience convenient and user friendly on the site for customers: It is often seen that customers, leave an ecommerce site mid-way, often frustrated with the navigation on the site. They are normally disillusioned with complicated and unfriendly user experience with the site. At the same time, give standardized product information to customers, such as teal colour shirt or shorts, same as the sweater in same colour, rather than mentioning one as teal and the other as jade, thus confusing a regular customer. Standardizing the product information on the site will also help to manage data efficiently leaving the customers more satisfied and happy. Also, categorize these products properly, based on their product type, brand, size and colour, thus making the data management process more streamlined and efficient, thus making it easier on the customers to search for their preferred product.

Key Takeaway: You can see here that by applying these catalogue management tips for your ecommerce business, you can definitely perceive a significant improvement in delivering satisfied user experience for customers and thus leading to increased sales and profit for the business.

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